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exchange4media.com News
Elections 2009: Digital media owners also ride the poll wave
4/24/2009 3:07:00 PM
With two phases of the 2009 General Elections over, the media is in overdrive with news, views, analysis, and party campaigns. Digital media has rose to prominence in this Lok Sabha elections like never before with not just political parties and candidates, but media houses, too, looking to gain maximum mileage.


Sanjay Trehan headed to Microsoft Corporation
4/24/2009 3:06:00 PM
Sanjay Trehan, who had recently quit NDTV Convergence as CEO, is believed to have decided on destination next. It is understood that Trehan is headed to Microsoft Corporation to the head the portal MSN and would be reporting to Microsoft MD Hemant Sachdev. Microsoft officials or Trehan could not be contacted at the time of filing this report.


Regional kids channels looking to be summertime hits
4/24/2009 3:05:00 PM
Most of the popular kids channels in India at present are either in English or in Hindi. Whatever vernacular content is created for kids is either part of the GEC content mix or is dubbed audio tracks of national kids channels. The trend of separate kids channels in regional languages haven’t caught up yet and whether they will at all taste success is the big question here.


Santoor takes the social responsibility route for latest campaign
4/24/2009 3:00:00 PM
After Tata Tea’s successful ‘Jaago Re’ campaign and Idea Cellular taking the theme of voting in its communication, Wipro Consumer Care and Lighting, too, has adopted the election theme in its new communication piece. This is the second communication exercise after the re-launch of Santoor soap.


Cannes Lions 2009: Chax, Sujata Keshavan Guha, Leena Basrur among jury members
4/24/2009 2:52:00 PM
Cannes Lions 2009 has announced the jury members of the Design, Direct and Outdoor Lions’ juries. Quite a few Indians have made it to the jury list this year. Ray+Keshavan Sujata Keshavan Guha is on the Design jury list, while Direxions Marketing Solutions’ Leena Basrur is on the Direct Lions jury. DraftFCB+Ulka’s Chax is on Outdoor Lions’ jury list.


ESPN-STAR Sports renews Wimbledon broadcast rights for 6 years
4/24/2009 2:50:00 PM
ESPN-Star Sports (ESS) and The All England Lawn Tennis and Croquet Club have announced a six-year broadcast rights agreement for Wimbledon Championship from 2009-14. This deal gives ESS exclusive broadcast rights including cable & satellite, and terrestrial and new multimedia rights across platforms in 24 markets across Asia.


Total Sports Asia partners Churchill Brothers; eyes $2 mn in media rights
4/24/2009 1:33:00 PM
Goan football club Churchill Brothers has entered into an exclusive partnership with Total Sports Asia (TSA) for sponsorship and licensing activities. It is also believed that TSA is looking at revenue of $2 million across media rights, sponsorship, licensing and merchandising. The long term partnership is said to be for more than 10 years.


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